For over two decades, Shannon built her career as a certified accountant in regional finance roles across multinational organisations. Today, she brings that expertise to financial planning, specialising in employee benefits and investments while helping clients navigate every stage of their financial journey โ from protection to retirement. It's a rare combination: the technical rigour of an experienced accountant, paired with the genuine warmth to understand what truly matters to you.
For more than 20 years, Shannon Ong built a successful career as a certified accountant, holding regional finance roles that demanded sharp judgement under pressure. Yet she never fit the accountant stereotype โ warm, approachable and genuinely people-oriented, she always took a sincere interest in the people behind the numbers.
When she married and started a family, Shannon wanted work that made a real difference in people's lives while keeping her present for the moments that matter most. That led her to IPPFA as a financial consultant โ the perfect way to combine her financial expertise with her passion for helping others.
Today, she helps families, professionals and business owners make confident decisions around wealth accumulation, protection and employee benefits. Her accounting background gives her a depth of insight few advisers can match โ including practical tax-planning and tax-efficient strategies โ and clients value how she simplifies the complex and reliably looks after their long-term interests. That steadiness and reliability have earned her deep, lasting trust โ many clients have stayed with her for years and regularly refer their family and friends. It is also why some, with genuine affection, call her their "Insurance Fairy Godmother" โ a trusted professional who safeguards their interests with diligence and integrity.
One of Shannon's most memorable experiences was helping a client claim more than $300,000 in critical illness benefits during one of the most difficult periods of their life. For her, that moment captures what financial planning is really about โ not selling a product, but making sure a family had the protection and support they needed when life took an unexpected turn. That genuine, after-sales care and sincere client advocacy remain at the heart of everything she does.
Outside of work, Shannon is a devoted mother of two boys who treasures time with her family. Balancing a career with family life gives her a first-hand understanding of the decisions her clients face โ and it shows in her advice: practical, relatable and grounded in real life, helping people build the future they truly want.
One of Shannon's key areas of expertise is helping companies safeguard their business and grow their financial reserves.
The result: A corporate financial strategy that protects your business today and strengthens its financial future.
From corporate risk strategy to personal protection when it matters most โ clients share their experience working with Shannon.
Shannon came strongly recommended to us by a colleague who is also her client for investment and personal wealth management. We connected with her to elevate our corporate insurance strategy, and she has been an exceptional asset to our business. Right from the start, Shannon brought in deep local Singapore expertise and connected incredibly well with our team.
With her strong financial background and senior leadership experience in the corporate sector, she provides outstanding high-level perspectives. Effectively wearing the hat of a CFO โ a role she mastered in her previous career โ Shannon perfectly navigates the complexities of employee benefit offerings while keeping a sharp eye on managing ROI for the company.
Furthermore, her exceptional relationship skills have resulted in much stronger relationships with the insurers themselves, ensuring we get the best possible outcomes.
If I had to describe our relationship in a phrase, it would be "a trusted strategic partner." Thanks to Shannon's sharp commercial insights and proactive communication, we have total confidence in our corporate risk management.
I highly recommend Shannon โ an award-winning member of IPP โ and IPP as an entity, to any organisation looking for an elite adviser.
"If I had to describe Shannon in one phrase, it would be 'a caring big sister.'"
I first connected with Shannon through a referral from another IPP adviser when I wanted to take a more serious and structured approach to my financial protection. As I was turning 32, my goal was to build a comprehensive foundation covering medical expenses, accidents and critical illness, so that I would be better prepared for unexpected events in life.
The value of having proper protection became especially clear when my partner was diagnosed with early-stage rectal cancer. The critical illness coverage that Shannon had helped us put in place eased some of the financial pressure and allowed us to focus more fully on treatment and recovery.
Watching someone closest to me go through such a difficult chapter also made me feel fortunate and reassured that I had taken the necessary steps to put my own basic protection in place early.
She is professional and knowledgeable, but she also approaches our relationship with genuine care. I always feel that she looks out for me personally, rather than simply treating me as another client.
What I appreciate most is that Shannon consistently goes beyond the standard communication expected of a financial adviser. She thinks ahead about what we may need, shares relevant experiences and industry practices, and helps us consider situations that we may not have anticipated ourselves.
She does not treat this as simply a job or a transaction. Instead, she approaches it as a long-term relationship and acts as a lifelong financial coach.
The period following my partner's cancer diagnosis stands out the most. Throughout that difficult chapter, Shannon showed genuine compassion while remaining calm and composed. Her practical guidance and reassuring presence helped both of us manage a great deal of worry and uncertainty during an emotionally challenging time.
Today, I feel much more secure, protected and confident about the future. I understand that unexpected events can still happen, but knowing that a proper protection foundation is in place gives me valuable peace of mind.
What sets Shannon apart is her ability to combine professional expertise with genuine personal care. She does not stop at presenting products or completing paperwork. She thinks ahead, shares practical insights, and remains present when her clients genuinely need support.
That long-term commitment makes the relationship feel more like trusted coaching than a typical adviser-client arrangement.
I would absolutely recommend Shannon to anyone looking for an adviser who is knowledgeable, thoughtful, caring and committed for the long term. She helps people understand not only what protection they may need, but also why it matters. More importantly, she continues to support her clients when life becomes difficult, which is when the true value of a financial adviser becomes most apparent.
Please keep doing what you do. Your care, foresight and dedication genuinely make a difference in your clients' lives. I'm grateful to have you supporting us on this journey.
Book a relaxed, no-obligation chat with Shannon. Whether you're putting employee benefits in place for your company, growing your investments, or protecting your family, you'll get warm, independent guidance backed by two decades of financial expertise โ and absolutely no pressure.